Axis Team


Emma Cashmore

I’m the Managing Director of Axis and have over 14 years’ practical experience in the tourism, marketing and PR industry. Since I started Axis, I have grown the company to more than double in size, in terms of clients and staff, and we have achieved more than £22m of PR coverage across five clients. I love running my own company, developing and implementing strategies for all of our clients, and seeing the successes come to fruition.I love to motivate and work with the team, as you are only as good as the team you build! Emma is on the board of EVCOM and also serves on the executive committee of the UK Chapter of the Pacific Asia Travel Association. She was shortlisted for the Young Entrepreneur of the Year Awards 2013.


Luisa Uruena

I am the PR Director at Axis Travel Marketing and have more than 11 years of experience in public relations. During my eight years at the company my role involves devising successful strategic campaigns and providing the kind of proactive, hands on PR that consistently delivers results for our clients, having a positive impact on areas such as visitation and brand integrity and delivering a clear return on investment. I love food, enjoy cooking, and trying out quirky places to eat!


Lauren Sycamore

I am a Destinations Director working with Florida Keys & Key West, ProColombia and Ottawa Tourism. I promote these fabulous and diverse clients to the UK travel trade and direct to the UK leisure consumer using innovative marketing campaigns, FAM trips, Sales Missions, Roadshows, competitions, consumer and trade shows, social media and much more. Passions include holidays, skiing and most importantly my little boy!


Irene Orozco

After working in the travel and marketing industry in Spain, Germany and The Dominican Republic, I finally decided to settle in London. I first worked for an American tour operator before joining Axis Travel Marketing in May 2017. My role as Account Executive involves working on a variety of projects, including tour operator training, marketing campaigns, social media, FAM Trips, PR activities and attending consumer shows and trade events, where I represent our amazing destination clients.  When I am not at the office I love singing, dancing salsa, watching TV series, cooking and of course… travelling!

Tim Blostone

Tim Blostone

I joined Axis in December 2014 as a PR Manager. Previously I’ve worked for the Daily Mail and Mail on Sunday and before joining Axis I worked for the UK office of Dubai Tourism where I looked after the organisation’s trade and consumer communications. I have a passion for travel and music. Outside of work I have played in a number of bands and supported groups including Scouting For Girls, Athlete, Ms Dynamite and The feeling. My music has also taken me on tours of the US, India and Kuwait.


Chris Jordan

Armed with my Passport, Travelcard and Blackberry my 15 years of Travel Industry experience took a global leap when joining Axis Travel Marketing in the summer of 2014.  As Business Development Director for the C&IT team when I’m not in the office I can be found hosting clients and sharing the experiences that the amazing destinations we represent offer, although best to drop me a line as mobile reception can be intermittent on the Rocky Mountains, the Vineyards of Lisbon or the coffee trails of Colombia.  Away from Axis I love to hack my way around the golf course or find more Vinyl to bulk up my ever growing music collection.


Nicole Petitti

After a number of years in the fashion and jewellery industries in Italy, I moved to London in 2015 to join a leading hotel and leisure group, where I worked across the MICE and the entertainment sectors. I then came to Axis in the summer of 2016 to represent Business Events Canada and the Florida Keys & Key West; two wonderful and diverse destinations. My two great passions are food and travel, wherever I go I love to explore local cuisine and authentic dinning!  


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