Dusit Adds Buyont New Market within EMEA to International Portfolio

Dusit International’s strategic expansion plans continue in earnest as the company signs on the new Dusit Thani Samara Sousse, located within the historic city of Sousse, the third largest city in Tunisia.

On the east coast of the country, Sousse is one of its most popular resort destinations. It is easily reachable from the international airports of Tunis Carthage and Monastir Habib Bourguiba, within one and a half hours and 30 minutes’ drive, respectively.

Sousse retains much of its medieval charm with narrow, winding streets, a Kasbah and a Medina, declared a UNESCO World Heritage Site in 1988. Over a million visitors enjoy the city’s beaches, nightclubs, casinos, restaurants and leisure facilities yearly.

The resort will be housed within a mixed-use development comprising a shopping mall of 26,000 sq m and an additional 350 residential apartments of high specification.

A complete reconstruction of an existing hotel, the Dusit Thani Samara Sousse, Sousse is slated to open in mid-2018. Designs for the 307-key, 5-star luxury resort incorporate a number of diverse food and beverage offerings, including Dusit’s famed Benjarong Restaurant serving Thai cuisine and an additional 18th floor panoramic restaurant. Extensive leisure facilities will house Dusit’s signature Devarana Spa, extending over 1,600 sq m and boasting the largest pool with solarium in Sousse, with a total area of 2,600 sq m.

The resort also features direct access to its own private area on Samara Beach, exclusively for resort guests and all guest rooms offer sea views.

(from left to right): Mrs Kawthar Mehdoui, Shareholder of Société de Tourisme Samara, Mr Radhouane Mehdoui, CEO of Société de Tourisme Samara, Mr Chanin Donavanik, Managing Director and Chief Executive Officer of Dusit International and Mr Thierry Douin, Regional Vice President - Middle East and Africa of Dusit International

(from left to right): Mrs Kawthar Mehdoui, Shareholder of Société de Tourisme Samara, Mr Radhouane Mehdoui, CEO of Société de Tourisme Samara, Mr Chanin Donavanik, Managing Director and Chief Executive Officer of Dusit International and Mr Thierry Douin, Regional Vice President – Middle East and Africa of Dusit International

Exterior rendering of the Dusit Thani Samara Sousse, Tunisia.

Exterior rendering of the Dusit Thani Samara Sousse, Tunisia.

“We feel it is an excellent time to enter this new market, as prospects are exciting and political stability is back in place here in Tunisia,” notes Dusit International Managing Director and CEO Mr Chanin Donavanik. “We expect the market to recover sharply and are very pleased to work with local hospitality pioneers, Société de Tourisme Samara, to bring a Dusit Thani resort to beautiful Sousse.”

“We see a clear future trend towards all things Asian,” states Mr Radhouane Mehdoui, CEO of Société de Tourisme Samara. “Dusit’s signature gracious Thai service blends well with our local hospitality traditions, and combining their international hotel management experience with our local expertise will ensure the success of Dusit Thani Samara Sousse.”

For the EMEA region, Dusit is seeking new opportunities under management contracts in all key cities and resort destinations and new projects are welcomed.

Guest room rendering for the upcoming Dusit Thani Samara Sousse, Tunisia.

Guest room rendering for the upcoming Dusit Thani Samara Sousse, Tunisia.

Outdoor pool rendering for the Dusit Thani Samara Sousse, Tunisia.

Outdoor pool rendering for the Dusit Thani Samara Sousse, Tunisia.

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About Axis Travel Marketing

Axis Travel Marketing is a London-based travel marketing and PR agency. Our team is comprised of experienced marketers with tour operator, PR and journalism backgrounds. The Axis Travel Marketing team's main goal is to ensure that our client succeeds in the UK and European market places. With our blog we will bring you the latest travel news and views on our key clients, upcoming events and information on our latest developments.
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