Inaugural Colombia roadshow to target four cities

Juan Guillermo Pérez_Oct 2010

Proexport Colombia is to visit four UK cities to meet sales agents of tour operators and larger travel agencies to educate them on Colombia.

The roadshow will visit sales agents, 24-27 June, based in London, Birmingham, Manchester and Glasgow.

The Director of Proexport Colombia, which is in charge of the promotion of international tourism, foreign direct investment, and non-traditional exports, Juan Guillermo Perez says: “There has been an increase in consumers booking Colombia through retail agents, and while we continue to work closely with our tour operator partners, we now want to target the sales professionals who are directly selling the destination.

“Although the tourism industry is evolving and many more consumers are choosing to research as well as book their holiday online, we are still experiencing many of our discerning travellers wanting to go in to visit high street travel agents seeking professional advice on visiting Colombia and we want to show our support for these sales agents by offering a first point of contact for them.”

The roadshow is in conjunction with Proexport Colombia’s new international tourism campaign, ‘Colombia is Magical Realism’, which evokes the literary genre that made famous the Nobel-winning author Gabriel Garcia Marquez in whose stories the protagonists live in scenes that blend reality with magic.

The roadshow will visit Glasgow on 24th June, The Living Room in Manchester on 25th June, Après in Birmingham on 26th June and The Trafalgar Hotel in London on 27th June. To sign up for the event, which will follow a quiz format, send your RSVP to: Ergeta@axistravelmarketing.com

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About Axis Travel Marketing

Axis Travel Marketing is a London-based travel marketing and PR agency. Our team is comprised of experienced marketers with tour operator, PR and journalism backgrounds. The Axis Travel Marketing team's main goal is to ensure that our client succeeds in the UK and European market places. With our blog we will bring you the latest travel news and views on our key clients, upcoming events and information on our latest developments.
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One Response to Inaugural Colombia roadshow to target four cities

  1. Pingback: Colombia: Magical realism. Campaign pre-launch in London | Travel, Discover, Experience

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